Keen Eye Sports
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What Former Colleagues Are Saying
About the Founder of Keen Eye Sports

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Bob Byrne
former Chief Executive Partner and colleague at Kwasha Lipton; now a Senior Consultant at Willis Towers Watson

“I have known Larry for 37 years.  Knowing Larry’s commitment, his smarts, his ability to be part of a team and his mentoring abilities, I recruited him and worked with him for over 20 years for an energetic firm known for its ability to innovate.
Larry was an integral part of our leadership team for several of our biggest projects.  Clients large and small came to rely on him for sound, accurate service and advice, and we all came to rely on him for his thoroughness, organizational skills, and boundless enthusiasm.  Knowing Larry’s love and knowledge of sports and filming and his attention to detail, I would want him and all of those qualities on my children’s side.”

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Paulette Welsing
former colleague at William M. Mercer, now a Partner at Aon

“I have known Larry since 1990 and have tremendous respect for him. He is an outstanding professional with exceptionally strong analytical skills, attention to detail, a commitment to excellence in everything he does, and a very strong work ethic. Larry has been both a mentor and friend for many years and he is particularly skilled in translating complex information into easy-to-understand components while keeping a focus on the big picture. Larry has always cared deeply about his clients -- whether they are corporate HR people or teenagers and their families. He has an innate ability to focus on his clients’ best interests, present his clients in the best way possible, and deliver results.”

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Sid Mendelson
former Partner and colleague at Kwasha Lipton,
now
head of sales and marketing at Curcio Webb

“I have known Larry for 25 years, both at Kwasha Lipton and as a personal friend.
He has many interests, and has harnessed his passions in creating Keen Eye Sports.  Larry has a passion for detail, the ability to see what others do not, a heart that is as big as the ocean, and a complete love of sports.  He cares deeply about people and doing what is correct, even when it might not be in his best financial interest.  I could not recommend a finer and better human being than Larry.”


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Neil Della Torre
Founder and former colleague at Becher, Della Torre, Gitto & Company, CPAs

“I strongly recommend Larry Heller and Keen Eye Sports. Larry and I were student-athletes at River Dell High School. I know first-hand that he is extraordinarily bright and has an in-depth knowledge of high school sports. I’ve known Larry as a college baseball player at Brown, a math major, and eventually an Enrolled Actuary. More recently, Larry and I were colleagues at my CPA firm. Larry has an affinity for details -- the finer points that make a difference -- he cares deeply and communicates clearly. Larry is of strong personal character. I am confident that you will find Larry and Keen Eye to be effective, efficient, and a pleasure to have on your team to help your child reach his or her goals.”

Prior to founding Keen Eye Sports in 2013, Larry Heller was an Enrolled Actuary, Principal, and Director at Kwasha Lipton, William M. Mercer, Buck Consultants, BDG CPAs, and the Principal Financial Group.  He is now a Vice President in the New York Metro office of the Pensionmark Financial Group.  Larry has over 30 years of experience in the design, operation, and communication of employee benefit plans, in an industry that evolved into Human Resource Outsourcing ("HRO").  From the national publication, HRO Today:
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